Welcome to Hawke's Bay

From Mahia in the north to Porangahau in the south, Hawke's Bay's 360 kilometres of coastline and beaches hugs the vast Pacific Ocean.

Blessed with fertile soils and a warm temperate climate, Hawke's Bay's prosperity is founded on its land-based economy. With its thousands of acres of farms, orchards, and vineyards, along with the local industries that have grown up in support, there is a good reason why the region is held in such a high regard as New Zealand's agricultural powerhouse, and why life here beats to a seasonal drum.

The forces of nature that gifted Hawke's Bay its most notable landmarks, including Lake Waikaremoana, Te Mata Peak and Cape Kidnappers, have also wreaked havoc on the local population to reshape and define the region we know today. Most infamous is the Hawke's Bay Earthquake of 1931, an event that changed the cityscapes of Napier and Hastings and the lives of their inhabitants forever.